Indian Express Ad Hoarding
I like reading ad hoardings. Some of them are plain stupid. But some of them appeal to you. Sometimes they give me interesting ideas to sketch. Overall, they are a great source of entertainment.
So I was over at JC Road yesterday doing some work when I stopped to buy a bottle of water. Actually I wanted to have a breather more than quench my thirst. The scorching heat was just killing me! I think it was one of the hottest days that I have encountered in Bangalore in just about 5 years of stay over here.
Anyway, while I was out there I managed to catch this Indian express ad hoarding.
Sorry about the picture quality but I had taken this snap using my phone camera.
The thing is the ad hoarding makes no sense whatsoever.
The main line reads ” I don’t want Shakespeare to write my news”. Well firstly, Shakespeare wasn’t a journalist. And anyone who idolizes Shakespeare would probably not take up journalism because they aren’t even remotely connected.
Now coming to the tag line : ” 100 % steel, 0% gas “. Frankly, I was a little confused after reading this. Up till that point I thought I was reading an ad hoarding for a newspaper. But that tag line made it seem like I was reading an ad hoarding of some private railway venture!! You know Indian Express! 100% steel, 0% gas!”
After a little bit of ‘googling’, I have discovered this. Check out the guy’s reasoning behind the tag line.
Commenting on the new tagline of the newspaper ‘100 per cent steel, 0 per cent gas’, Amudhan said, “The tagline is self-evident. Through this tagline we want to say that ‘Express is all steel (courage) and not gas’.”
ROFL!! What a load of crap?!!
I completely agree with you, whoever conceived this hoarding concept must have been on crack.